A branded QR code looks unmistakably yours and invites more scans than a plain black square. A few touches make all the difference.

• Logo: drop your logo into the center so people instantly recognize your brand.
• Colors: set your brand colors to match your poster, packaging, or feed.
• Frame: add a frame with a clear call-to-action like "Scan me" to nudge people to act.

One thing to keep in mind: contrast is what keeps your code scannable. Use a darker pattern on a lighter background, and avoid colors that blend together. Preview your design, then do a quick test scan with your phone before you print. When it looks great and scans cleanly, you are ready to share it with confidence.